'Pricing Strategy World Summit is an event for all those companies looking for reaching the excellence in Pricing matter as well as for those Companies just starting to approach a new model of business more Pricing oriented. The event is having content suitable for both ,Pricing beginners and Pricing experts too. The level of presentation is very high, good content, great presenters'.
Attendees
100+
Sessions
30+
Speakers
25+
Networking
7+ Hours
Since 2017, our annual Pricing Strategy World Summit has brought together leading professionals in pricing, revenue management, commercial strategy, marketing, and digital transformation across B2B, B2C, and digital commerce. To strengthen the focus and practical value for participants, the world summit will now be presented as two separate events: one dedicated to B2B and one dedicated to B2C.
The B2B Pricing & Commercial Excellence Summit Europe is built for senior Manufacturing & B2B pricing and commercial leaders. Across two days, the agenda addresses the core challenges shaping the B2B landscape, including market volatility, shifting customer expectations, and the integration of AI into pricing. Through strategic keynotes, interactive workshops, and detailed discussions, the summit provides a clear and complete view of current pricing and commercial developments.
2026 SPEAKERS
KEY TOPICS
Pricing in Global & Volatile Markets
- Adjusting pricing to tariffs, trade disputes, and supply chain disruptions
- Protecting margins while keeping customer trust during instability
- Using analytics to forecast impacts and make rapid pricing decisions
AI, Analytics, and Digital Enablement
- Applying practical AI and automation to improve accuracy and speed
- Managing data quality, governance, and adoption across teams
- Integrating AI outputs into sales workflows and commercial decision making
Competitive Intelligence & Market Insights
- Gathering and analyzing competitor and market data
- Anticipating competitor moves to protect margins
- Translating market intelligence into pricing decisions across teams
Pricing Models & Methodologies
- Moving from cost-plus to value-based pricing in complex B2B markets
- Designing price architecture and clean product lineups
- Identifying when to raise, reposition, or streamline product pricing
Dynamic Pricing & Commercial Agility
- Adapting dynamic pricing logic for different market speeds
- Balancing flexibility with fairness and customer expectations
- Operationalizing dynamic rules with clear processes and examples
Pricing Execution & Deal Discipline
- Strengthening control of discounting and margin leakage
- Improving deal profitability through guidelines and approval flows
- Using analytics and playbooks to support tenders and complex bids
Organization & Change Management
- Building high-performing pricing teams with clear roles and skills
- Implementing governance models that support faster decisions
- Driving pricing transformation through structured change management
Revenue & Portfolio Optimization
- Evaluating product portfolios to spot opportunities and risk
- Creating price fences, lineups, and value communication structures
- Designing rebates, discount ladders, and incentives that steer behavior
Global & Multi-Country Pricing
- Managing pricing across regions with varying regulations and competition
- Aligning global and local pricing teams and responsibilities
- Leveraging technology to maintain consistency while staying flexible
2026 PARTNERS
Gold Partners
Silver Partner
Bronze Partner
PAST ATTENDEES OF OUR PRICING EVENTS
ATTENDEE TESTIMONIALS
"The Pricing Strategy World Summit is a valuable platform for pricing professionals to come together to learn and share, and receive recognition from the community."
VP Pricing Strategy, Bosch Rexroth
'I found the Pricing Strategy World Summit to be incredibly informaive, not just in sharing best practices and learnings from other leaders, but also in looking to the future in promoting diverse, inclusive and accessible communities'.
WorldWide Pricing Director, HP Inc.
"Attending the Pricing Conference was a great experience. The event was exceptionally well-organized and featured insightful topics led by top industry speakers. I gained valuable cross-industry perspectives on innovative pricing strategies and had the opportunity to connect with a network of forward-thinking professionals. The blend of strategic workshops, interactive sessions, and networking opportunities provided actionable insights that I can immediately apply to my own work. "